Johnson & Johnson (J&J) has a lot to lose in the third Pinnacle hip implant trial, and it’s not just money that’s at stake. The company is losing consumer trust. In an effort to reconnect with consumers, J&J social media has been working overtime, but one of the latest posts from the company comes at a questionable time.
In honor of World Arthritis Day, J&J shared the story of woman who underwent two hip replacement surgeries and is happily enjoying a pain-free life. This is a very different type of story than the one a Texas jury is currently listening to in a Pinnacle hip implant trial. Unlike the patient from J&J’s social media post, the plaintiffs in trial have suffered horribly at the hands of J&J’s hip implants.
The plaintiffs in the Pinnacle hip implant litigation suffered a variety side effects from the defective devices, including chronic pain, dislocation, infection, and metallosis, or the build up of metal debris in the soft tissues of the body.
Metallosis occurs in the Pinnacle hip implant because the metal components of the device grind against each other, shedding small metal ions that can cause serious complications. The metal ions can create a reaction around the joint causing deterioration of the soft tissue around the hip joint, which causes the loosening of the device. If the hip implant becomes too loose, it will fail and need to be replaced.
In addition to damaging soft tissue, the metal ions can enter into the bloodstream, causing neurological problems, renal function impairment, psychological changes, and thyroid dysfunction, among other serious complications.
The previous Pinnacle hip implant trial did not fare well for the company. The jury sided with the plaintiffs and awarded them $502 million in damages, and J&J is doing everything in its power to avoid another large payout. The trial is anticipated to last for several more weeks, and will have a huge impact on the remaining 8,500 Pinnacle hip implant lawsuits.